Life at SecIron is a series about the people behind the platform. This time, we speak with Haekal, Presales Manager, about the first pitch, why one industry’s problem is never irrelevant to another, and what a good plot twist has to do with a clear head.
As Presales Manager, Haekal sits between the technical and non-technical sides of every opportunity: opening the conversation with customers, running the first pitch, and lining up the right people across internal teams, partners and distributors to carry a project from proof of concept to production.
He describes the role as orchestration rather than management. The moment a customer first sees how SecIron stands apart from similar protections is, in his words, where the conversation gets exciting.
Three things stand out for me.
The first is the brainstorming moment. I love opening a new opportunity and brainstorming with customers, especially when they are looking for a solution or have just realised how important mobile app security is. Showing them how SecIron stands apart from similar protections is where the conversation gets exciting.
The second is the first pitch. I treat it as the make-or-break moment. If we can spark real interest there, the next steps, a proof of concept, budgeting and eventually a real project, follow naturally.
The third is being the orchestrator. Presales sits between the technical and non-technical sides, so I get to connect them and put the right people on the right tasks across internal teams, partners and distributors. For me, orchestrating is not about being the boss. It is about aligning everyone’s vision and mission, internal and external, so the whole team pulls in the same direction. I lead by enabling people and removing blockers, because what matters is the success of the task we are working on together. Building that ecosystem is what excites me most.
Never treat one industry’s problems as irrelevant to another. A use case from one sector can become a fresh story in another, because many organisations simply are not aware that the same risk could hit them too.
For example, the cases we see in banking, such as fraudulent transactions, malware and app cloning, resonate with other sectors. In government and private companies, we see mock location abused for attendance and fleet management, or the theft of digital credits and vouchers. The threats look different on the surface, but the root cause is the same: the app runs in an environment nobody controls.
A mobile app lives on a device you do not control. Once it is installed, anyone can inspect, modify or repackage it.
Most organisations have strong expertise in backend security, such as firewalls and anti-DDoS, and those layers are mature. Client-side protection is a different story. Expertise is still limited, while attacking the app is far easier than breaking through layered backend defences. That gap is exactly where attackers focus.
Become a reliable orchestrator. Presales is not just about demos and slides. It is about making a project succeed.
Being an orchestrator means being a leader, not a boss. Your job is to unite the vision and mission of everyone involved, internal teams, partners, distributors and the customer, so they all work toward the same goal. Choose the right move at the right time, delegate to the right people, and communicate openly with every party. When people understand the why behind the task, they own it, and that is what makes a project succeed.
I would choose teacher or trainer, which fits my background and experience. Entrepreneur would be my second choice, because everyone is a leader, for themselves and for the people closest to them.
I am a big movie fan, especially mystery, horror, sci-fi and strategy films with a good plot twist. My favourite part is trying to guess the storyline while the movie is still running. The one thing I avoid is thrillers that rely only on blood and brutality. Not for me!
Family time and a good place to relax, ideally somewhere with natural scenery, like sitting by the beach and listening to the waves.
SecIron is hiring across the region. If you like opening a conversation, enjoy putting the right people on the right tasks, and want to spend your days on one problem that matters, see our open roles.